We track how often users explore each brand over the past week to understand what’s trending. The more clicks a product receives compared to others in the same category, the higher it scores in this area. Please note that some of our partners may sponsor placements, which can influence visibility and engagement.

To assess brand reputation, we use trusted third-party data that reflects how visible and reliable a company appears online. This includes factors like search presence, web activity, and public trust signals. If this data isn’t available, we rely more heavily on user engagement and product performance.

Our editorial team analyzes each product based on what it offers — including service variety, ease of use, customer support, unique features, and recognition or awards. Each score is carefully crafted based on these criteria, which are fully detailed on individual review pages.